The Hive
Project scope
Brand identity
Logo design
Brand expression
An initiative as part of the Somerville, MA Somervision 2040 development plan, Boynton Yards is a life science and innovation community at the center of where the cities of Somerville, Cambridge and Boston meet.
The Hive, a building within the complex is an initiative to dedicate space specifically to community arts events and artists.
Branding was designed with the intent to pair with the parent company suite, with departure from the neutral color palette to attract the creative community.
inspiration
A clear choice was made early in the design process to depart from typical hive and bee iconography, as it felt overdone.
