Brand identity, custom illustration + murals

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Project Overview

naming/identity
logo + brand marks
Brand expression

A NH based women-owned business collective, like many women-led initiatives of it's kind, start out of a local need, and spread rapidly.

The initial brand stack was created as a reaction to the overwhelming response received after a postcard was created and distributed on International Women's Day, highlighting NH's capital city main street women-owned businesses.

From there the brand create into a creative collective, featuring bright social media, a magazine style guide, and merchandise.

additional
Broaden projects

women's
history social media campaign

2020 NH Business
Map & Guide