Broaden
Collective
Project Overview
naming/identity
logo + brand marks
Brand expression
A NH based women-owned business collective, like many women-led initiatives of it's kind, start out of a local need, and spread rapidly.
The initial brand stack was created as a reaction to the overwhelming response received after a postcard was created and distributed on International Women's Day, highlighting NH's capital city main street women-owned businesses.
From there the brand create into a creative collective, featuring bright social media, a magazine style guide, and merchandise.
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