Sqyrl is a cloud-based platform which provides customers with flexible, cost efficient, on demand “stuff management” solutions by connecting them with professional storage and delivery capabilities through a single, unified experience.
In essence: On-demand storage solutions providing you the space you need for the stuff you want. Sqyrl it!
Initially in need of a re-design of their squirrel icon, we eventually worked to create an illustrated identity system that could be used across web, packaging and social, as well as across the client experience to create not only a sense of trust and recognition around delivery vans and personnel, but infuse a new playful, fun approach to the to storage industry.
created to show the
features and benefits of the
service on the client's website, adapted for eye-catching advertisements in an urban walking center.
Using illustrated elements created in the brand suite, these colorful doors were used in a fast-paced Instagram reel, put to a remix of Paul McCartney's 'Imagine.'
Using illustrated elements created in the brand suite, I chose to explore the idea of freedom one gets from less stuff and that in fact when we open our doors, there is the potential to gain so much more. These colorful doors were used in a fast-paced Instagram reel, put to a remix of Paul McCartney's 'Imagine.'