roam

Project scope

ROAM is a women's outdoor apparel and gear brand that represents this sense of wanderlust and the yearning to unlock the sense of calm the wilderness can offer. By providing tools and resources to spend time outdoors, women can feel confident to seek out adventure, get lost, and roam free.

Behind the Design:
The letter A was used as part of the primary logo typeface as well as the secondary brand marks to create a tent icon. This classic outdoor symbol of safety and home reminds us that even when we're alone, we aren't lost. The moon and the circular shapes used throughout the branding symbolize paths, cycles and phases - sometimes the trail is rough, but the view is always worth it.