When the Vietnamese egg roll food truck came to R.S. Creative, all they were certain of was their name - Wander Roll. Looking for guidance with their brand identity and to grow a customer following behind their brand, they handed over full creative direction and vision.
Inspired by the many places the couple have lived and traveled, their core flavors became the foundation for an adventure-themed brand that paired well with the mobile nature of their food business.
In addition to a full brand suite and a custom wrap for their food trailer, Rachel also created unique slogans and hashtags such as 'Wherever you wander, we roll" and #youwanderweroll