This mood board comes full of energy, sophistication and excitement, just like the woman behind this brand!
As I’ve been working with Liza to develop the brand identity for her new business, Good Dube Consulting, it’s been so refreshing to see how dialed in she is about her ideal client! This step – understanding the character and nuances of your future audience is SO key (and often skipped over!).
This mood board represents Round #2 in our design process together. Liza is looking for a timeless yet modern theme that pulls in honeybee and floral iconography.
This approach to Good Dube Consulting’s brand identity brings its mission into sharp focus. Womxn who use Good Dube Consulting services will come away feeling empowered and connected, but also as new experts in their field – the same is true for this sleek approach to the logo.
The letter B in the name will become the focal point of the logo iconography, tying in floral or bee iconography when appropriate. This subtle βcool not cuteβ energy, will appeal to sophisticated womxn looking to be a part of a community, and will allow for clever branding or packaging opportunities.
ππ’ππ’π₯ π£ππππ§π§π: warm approachable sophistication, just like rich beehive honey πβ¨
This timeless style reminds us that we should all do things that ππππ ππππ ππ πππππ πππππππ – a value sometimes lost or forgotten when we’re in the thick of it all.
