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Modern Flora moodboard

August 17, 2020

Moodboard Mondays 8.17.2020

This mood board comes full of energy, sophistication and excitement, just like the woman behind this brand!

As I’ve been working with Liza to develop the brand identity for her new business, Good Dube Consulting, it’s been so refreshing to see how dialed in she is about her ideal client! This step – understanding the character and nuances of your future audience is SO key (and often skipped over!).

Brand identity consulting Rachel Sotak Creative

This mood board represents Round #2 in our design process together. Liza is looking for a timeless yet modern theme that pulls in honeybee and floral iconography.

This approach to Good Dube Consulting’s brand identity brings its mission into sharp focus. Womxn who use Good Dube Consulting services will come away feeling empowered and connected, but also as new experts in their field – the same is true for this sleek approach to the logo.

The letter B in the name will become the focal point of the logo iconography, tying in floral or bee iconography when appropriate. This subtle β€˜cool not cute’ energy, will appeal to sophisticated womxn looking to be a part of a community, and will allow for clever branding or packaging opportunities.

Warm sophisticated beehive color palette

π—–π—’π—Ÿπ—’π—₯ π—£π—”π—Ÿπ—˜π—§π—§π—˜: warm approachable sophistication, just like rich beehive honey 🐝✨

This timeless style reminds us that we should all do things that π’•π’‚π’Œπ’† π’•π’Šπ’Žπ’† 𝒕𝒐 π’šπ’Šπ’†π’π’… 𝒓𝒆𝒔𝒖𝒍𝒕𝒔 – a value sometimes lost or forgotten when we’re in the thick of it all.

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